Quantify and monetize the pain: Make the VPs care

Pain measurement score icon

At the Activate fellowship program, last week’s topic was the product-market fit and value proposition: How do we convince the VP to pay for our product? Among many amazing entrepreneurship programs at accelerators and business mentorship programs, none of them presented the value proposition the way the Activate fellowship program panel did. The panel’s take on presenting the value proposition was very different!  Keep reading

Dr. Kaplan selected for the 2021 ISCE Applied Chemical Ecology Award

Dr. Kaplan is honored to be selected to receive the 2021 Applied Chemical Ecology Award from the International Society of Chemical Ecology.

This award recognizes a significant contribution in developing novel semiochemical-based technologies for advancing practical applications in chemical ecology. “Nematode pheromones for eco-friendly, sustainable agricultural pest control in the soil”

As part of the award, I will deliver a lecture at the 2022 Annual ISCE meeting (Putrajaya, Malaysia).  Please join me at the 2022 ISCE meeting in Malaysia.

We thank the Applied Chemical Ecology Award sponsors (APEX BAIT Technologies, Inc. and Pherobio Technology Co. Ltd).

Farming with regenerative agriculture: A day at the Bottens Family Farm

Reimagining regenerative agriculture. It was amazing to see how regenerative agriculture was practiced on a farm at the Bottens Family Farm, Moline, IL. The Bottens family has five generations of experience with all kinds of farming practices. They understand firsthand that soil health is important for improved crop yield. Monte Bottens, the current farmer, is a long-term thinker, like 50 years ahead. He really cares about the farms’ soil health and uses farming practices that nurture topsoil and its microbiome. Among these practices is no-till farming. Tilling encourages erosion and soil loss, and it can take 15–20 years to bring the topsoil back to health and make it productive again. Keep Reading

 

Winner of 2021 Female Leadership Award

Dr. Kaplan is honored to receive the 2021 Female Leadership Award by Thrive Ag Food Accelerator by SVG Ventures at the Forbes Thrive Future of Food summit.

During Demo Day, twelve global startups handpicked from an applicant pool of almost 700 companies across 78 countries pitched in front of a record-setting crowd of 2,500 top agriculture food and technology corporations, entrepreneurs, universities, and investors for startup funding. Keep Reading

Startup Happy Hour with FourthWave and Funded Female Founders

Dr. Kaplan, CEO of Pheronym, is honored to be a panelist at the FourthWave, an accelerator for high potential, women-led technology businesses.

Startup Happy Hour with FourthWave and Funded Female Founders

Join us on Tue, June 22, 2021, at 5:00 PM – 7:00 PM PDT.  Register

This event will feature a panel of female founders and will be moderated by Cheryl Beninga, cofounder of FourthWave. The focus of the discussion will be on raising pre-seed and seed funding. Seed funding relies heavily on relationship building and appealing to the goals of angel investors. Join us for an engaging discussion that will educate and enlighten all.

Panelists:

  • Anna Straus – CEO, Sparck
  • Fatma Kaplan – CEO, Pheronym
  • Kate Duggento Cordell, PhD, MPH – CEO, Opeeka

 

Cyclotron Road Announces Newest Cohort of Entrepreneurial Fellows

Fellows will embed for two years at Berkeley Lab developing new commercial solutions to the world’s most pressing scientific challenges

Pheronym’s founders, Dr. Fatma Kaplan and Mr. Karl Cameron Schiller, are honored to be Cyclotron Road fellows.

Cyclotron Road fellows 2021
2021 Cyclotron Road fellows: (top row) Antonio Baclig, Kezi Cheng, Jae Cho, Pete Christensen, Sam Green, Aaron Hall; (bottom row) Ben Jenett, Fatma Kaplan, David Mackanic, Ahmet Ozcan, Jimmy Rojas, Karl Cameron Schiller. (Courtesy of Cyclotron Road)

This month a dozen scientists and engineers will join the prestigious two-year fellowship program at Cyclotron Road based at the Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab) and UC Berkeley.

Selected from a record pool of 300 applicants, these 12 individuals will make up Cohort 2021 of Cyclotron Road. As part of their two-year fellowship they will work to bring to market innovative, research-driven products to improve the sustainability and scalability of modern energy systems. The projects, listed below, include development of low-cost energy storage, nontoxic agricultural pest management and next-generation plastics designed for longevity and infinite recyclabilityKeep Reading

Yolo County ag-tech startup Pheronym selected for Berkeley fellowship program

By Emily Hamann, Sacramento Business Journal

Yolo County ag-tech startup Pheronym has been selected for a Berkeley fellowship program aimed at helping scientists turn research into products ready for the market.

Pheronym co-founders Karl Cameron Schiller and Fatma Kaplan have been selected for the Activate Fellowship program hosted out of the Cyclotron Road division at the Lawrence Berkeley National Laboratory. Keep reading.