It’s incredible how much the insight from one hundred interviews can focus your market entry strategy and position your startup for success.
Pheronym develops pheromone products from microscopic roundworms, nematodes to control agricultural pests. By controlling nematode behavior, we can control both pest nematodes and insects. Our goal at the 6-week NSF I-corps team program was to identify the beachhead market for our product entry.
The first week we interviewed Land O Lakes. We were shocked to learn the number of acres infested with soybean cyst nematode, a microscopic roundworm that parasitizes plant roots and reduces yield. We learned that farmers need eco-friendly solutions for soybean cyst nematode, and seed treatments are an excellent solution. We immediately realized that seed treatment was our ultimate market. However, it requires a long time to get to market. Just the field trails need 2-3 years for the channel partners to conduct. Luckily, the second week, we identified our beachhead market, Keep reading.
WASHINGTON, DC, September, 22, 2020—In a successful return-to-space mission, research study results indicate that beneficial insect-killing nematodes (small round worms) can be used in the future for natural control of insect pests when humans are growing crops in space. The research objective was to study entomopathogenic (insect-killing) nematodes (EPNs) foraging and infection dynamics in space onboard the International Space Station (ISS) between December 2019 and January 2020.
These beneficial roundworms may have “what it takes” for controlling pest insects that threaten crops grown aboard during long-term human missions in space. That’s the implication of findings from experiments conducted aboard the ISS and published in the journal npj|Microgravity.
This EPNs space mission research was a collaborative effort led by Dr. Fatma Kaplan, CEO of Pheronym, an award-winning ag-biotech pest management company that enables sustainable farming through its novel platform of nematode pheromones, the Center for the Advancement of Science in Space (manager of the International Space Station U.S. National Laboratory) and USDA-ARS (Agricultural Research Service) co-project director research leader Dr. David Shapiro-Ilan. The research was sponsored by the ISS National Lab, who partners with NASA to utilize the U.S. research allocation aboard the orbiting laboratory. Keep Reading
This news release is featured by https://www.newsbreak.com/news/2068007935467/space-nematodes-a-giant-leap-for-interplanetary-agriculture
The parasitic space worms are coming, and they’re ready to kill.
No crop dusting in space
Without proper pest control, farmers on Earth risk losing up to 80 percent of their crops. Needless to say, that kind of bad harvest could prove devastating for a developing space colony. Clearly, some form of pest control is sensible to investigate. Since air quality is critical in space (being a limited resource, and it not being quite so easy to open a window to get clean air), it would also make sense if pest control methods were biological, non-toxic ones. Keep Reading
Pheronym is developing pheromones from microscopic roundworms, nematodes, to control agricultural pests; nematodes, and insects. Our end users are growers, conventional and organic farmers. Our task was very simple: “Talk to 100 growers to understand their pain points with respect to difficult pests”. Traditionally, at I-corps participants get out of the building or go to conferences to meet people for in-person interviews. We could easily go to a few grower conferences and a couple of industry conferences and maybe meet 20- 25 people at each conference. How hard could it be talking to 100 growers? Keep reading!
Dr. Fatma Kaplan’s story will be featured in the women innovators in California Agtech exhibition at the Steinbeck Center. The photos and works are in the actual gallery and will be available online and in-person.
Dr. Kaplan is presenting our breakthrough technology on nematode pheromones to provide eco-friendly sustainable pest control solutions at SynBioBeta, the Global Synthetic Biology Conference, Sep 29 – Oct 1, 2020..