The Beat-The-Odd-Boot Camp was part of our National Science Foundation (NSF) Phase I Small Business Innovation Research grant with a focus on entrepreneurial training. Our first job in the Boot Camp was customer discovery for the innovation that we are commercializing. To do this, we needed to “get out of the building” and conduct in-person interviews with at least 30 potential customers, something that is pretty hard to do during the COVID-19 pandemic. Instead, we conducted video interviews. In 2017 and 2018, we undertook a broad customer discovery (a total of 50 interviews) with deep dives in 3 segments; greenhouse growers, stone fruit growers, and nut growers. When we started the Boot Camp in May 2020, we thought we already knew our customers, and we were not sure what we could learn. It turns out we learned quite a bit. Keep reading.