How a marketing advisor helped transform our company!
“I became a scientist and researcher because it was my passion — why would I ever need marketing?”
I would soon realize that the best ideas don’t always win, but the best marketing does. The realization hit me hard when attending a marketing panel shortly after I started the IndieBio accelerator in San Francisco. Before 2017, my technology development training at the University of Florida (UF) prepared me to use the scientific tools to develop a technology from the laboratory to the field. However, business development, commercialization, and marketing were totally new and scary territory for me. So, I decided to deal with the new business territory, one piece at a time, starting with marketing.
That’s when I met Neil Cohen, the moderator of the aforementioned panel. As I listened and tried to learn, I realized I had no idea how to use the marketing tools espoused by the panel to turn Pheronym, Inc. into a viable business. Luckily, Neil had free office hours which I immediately signed up for it at IndieBio. He gave us specific advice on how to use effectively social media to our advantage. We also learned that Neil was a fellow Gator, and graduate of our Journalism school in PR. Wow! Keep reading
